IIMP® recognizes McMaster University as certified institution

IIMP® recognizes McMaster University as certified institution — Graduates entitled to enter CMMP® designation program

The International Institute of Marketing Professionals (IIMP®) recognizes McMaster University Centre for Continuing Education (CCE) for Associate CMMP® preparation program for certification. Graduates of the McMaster University Marketing Diploma program are entitled to enter the CMMP® Program.

Toronto, Canada — December 15, 2014 — The International Institute of Marketing Professionals (IIMP®) appoints McMaster University Centre for Continuing Education (CCE), in Hamilton, Ontario, Canada, as an IIMP® Recognition Institution. The signed agreement entitles graduates from the McMaster University Marketing Diploma Program to enter the Associate CMMP® program for international certification.

The candidates from McMaster University are, from now on, recognized to have met specific academic requirements to be accepted into the Certified Marketing Management Professionals (CMMP®) designations. The IIMP® accredited Associate CMMP® is a starter-level certification designed to cater for the needs of professional development of those professionals belonging to disciplines other than marketing.

IIMP® designation holders gain a competitive edge in the marketing industry by achieving a high level of competence that can be demonstrated on a professional level. CMMP® designations will provide marketing practitioners with the specialized knowledge, confidence and credibility needed to get ahead and take charge of their marketing-oriented careers.

Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said:We are very pleased to have McMaster University as an IIMP® Recognition Institution. Canada now has another institution where students and professionals have the opportunity to access the CMMP® designation program.

Academic institutions have gone through an assessment program offered by the IIMP® and have achieved a status of an “IIMP® Recognition Institution”. These institutions are equipped to deliver training courses for completing the necessary topics of CMMP® designations in accordance to contents stated in the CMMP® handbook and prepare candidates to write final exam given by the IIMP®’s head office, in order to earn CMMP® designations. Visit to view list of IIMP Recognized Institutions: http://www.theiimp.org/recognized-education-institutions/

About McMaster University’s CCE:
McMaster University’s Centre for Continuing Education (CCE) has inspired people to discover and achieve through lifelong learning since 1931. Students value our quality instructors with real-world experience and the flexibility and convenience of courses offered at night, on weekends, and online. As one of Canada’s largest and leading providers of academic certificate and diploma programs, professional development education, and corporate training, McMaster CCE’s purpose is to develop and realize the potential of both individuals and society by providing the education to thrive in a dynamic world. Whether you want to upgrade your current skills, earn a professional designation or make a career change, McMaster’s programs will open the doors to learning and accomplishment. Website: www.mcmastercce.ca

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About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and Advisory Council of Marketing Practitioners (ACMP).

About CMMP® Designation:
IIMP® accreditation CMMP® (Certified Marketing Management Professional) is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program will recognize the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more about CMMP.

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MEDIA RELATIONS CONTACTS:

Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)
E-mail: chuckhermans@missouristate.edu

Sandra Pedro, McS (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: sandraigpedro@gmail.com

Leahann Hendrickse (Renaud)
Program Manager, Centre for Continuing Education
McMaster University Centre for Continuing Education
E-mail: lhendri@mcmaster.ca

Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada
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