More flexibility for marketing professionals enrolling in the CMMP® program
More flexibility for marketing professionals enrolling in the CMMP® program – additional enrollment streams
Marketing Professionals have now more opportunities to become CMMP® designation holders. The new CMMP® is divided in four levels, according to professional experience and expertise. Professionals can now apply for associate, manager, executive and chartered levels.
Toronto, Canada — December 23, 2014 — The International Institute of Marketing Professionals (IIMP®) will implement new enrollment rules for Certified Marketing Management Professional (CMMP®) designation program, adding marketing stream to extent the opportunity for holding the certification to more professionals.
The new CMMP® is divided in four levels with several enrollment streams each: Associate, Manager, Executive and Chartered. All candidates have to pass final exam to receive CMMP® designation after completing each level of training.
Candidates for Associate designation need to hold a diploma in business, marketing or other relevant area, one year of work experience in the areas of marketing management or other relevant fields and have to complete a mandatory business and one marketing course. In the absence of completion of mandatory courses, additional one year of work experience will be required.
Candidates for Manager designation have two options: (1) undergraduate in business, marketing or other relevant area or (2) a diploma in business, marketing or other relevant area and two years of additional relevant work experience. They have to complete four mandatory business and four marketing courses. Who has completed the level 1 (Associate) with success can apply for Manager as long as have at least two additional years of relevant work experience in marketing and sales or other relevant areas.
Executive level has diverse enrollment criteria for professionals apply for CMMP® designation program. They need to have at least four years of relevant work experience in marketing or other relevant areas; (1) must be graduate or hold a masters degree in marketing, business or other relevant areas or (2) have an undergraduate degree in business, marketing or other relevant areas and two years of additional relevant working experience. Candidates have to (1) complete six business and six marketing courses or (2) they can complete one business and one marketing course if they have two years of additional relevant experience or (3) they are successful holders of CMMP® level 2 (Manager) will qualify to enter the Executive level.
Chartered level is the highest CMMP® designation. Candidates for this accreditation need to have six years minimum experience in areas of marketing or other relevant fields and (1) graduate or master degree in marketing, business or other relevant areas or (2) undergraduate degree in business, marketing or other relevant area plus two years of relevant work experience.. They have to (1) complete eight business and eight marketing courses or (2) complete one business and one marketing course as long as they have four additional relevant experience or (3) they have successfully completed the CMMP® level 3 (Executive) will qualify to enter the Chartered CMMP®.
Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, stresses that: “We are delighted to give marketing professionals the opportunity to enroll in CMMP® designation program in a more flexible way. The new enrollment criteria extents the access to CMMP® to a wide range of professionals to improve their skills and capabilities. The professional designation provides marketing practitioners with the specialized knowledge, confidence and credibility needed to get ahead and take charge of their careers in a global economy and competitive market.”
These new enrollment rules are effectively implemented in Spring 2015 programs by IIMP® and it’s certified study centres.
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About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and Advisory Council of Marketing Practitioners (ACMP).
About CMMP® Designation:
IIMP® accreditation CMMP® (Certified Marketing Management Professional) is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program will recognize the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself. Learn more about CMMP.
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MEDIA RELATIONS CONTACTS:
Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)
E-mail: chuckhermans@missouristate.edu
Sandra Pedro, McS (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: sandraigpedro@gmail.com
Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada
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