IIMP® Recognizes Digital Marketing and Marketing courses from McMaster University Centre for Continuing Education for entry to CMMP® designation
IIMP® Recognizes Digital Marketing and Marketing courses from McMaster University Centre for Continuing Education for entry to CMMP® designation
The International Institute of Marketing Professionals (IIMP®) recognizes digital marketing certificate and marketing diploma programs for entry to Certified Marketing Management Professional (CMMP) designation and continues to endorse the McMaster University Centre for Continuing Education (CCE), in Hamilton, Ontario, Canada, as an IIMP® Recognized Educational Institution (REI).
Toronto, Canada — October 11, 2016 — Initially in December 2014, the International Institute of Marketing Professionals (IIMP®) appointed the Centre for Continuing Education of the McMaster University, in Hamilton, Ontario, as IIMP® Recognized Educational Institution (REI) in order to connect their graduates to enter the CMMP® designation program.
The IIMP® has reviewed the digital marketing certificate and marketing diploma programs being offered by the CCEMU and will consider that the program alumni have met all academic requirements, including business and marketing courses to enter the Manager Certified Marketing Management Professional (CMMP®) program. However, in order to be accepted, the entrant candidates must demonstrate work experience in marketing.
Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said: “As an IIMP® REI, the CCEMU will be able to provide and enhance superior satisfaction and value for their students in business and marketing programs. This is a big step for both institution and students to be part of an international community of marketing professionals of recognized work experience and enhanced skills in a fast paced marketing world.”
McMaster University Centre for Continuing Education (CEE) was founded in 1931 to offer distance as well as in-class education programs. It is one of the largest and leading providers of academic certificate and diploma programs, professional development education and corporate training.
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About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and Advisory Council of Marketing Practitioners (ACMP).
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MEDIA RELATIONS CONTACTS:
Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)
E-mail: chuckhermans@missouristate.edu
Sandra Pedro, MSc (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: sandraigpedro@gmail.com
Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada
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