Call for Papers for MarketingWorld Review for Premier Issue
Guest Editor: Dr. Mohan Lal Agarwal
Professor & Director Executive Education
International Horizons College
E-mail: mohan.agarwal@ihc-dubai.com
The International Institute of Marketing Professionals (IIMP) publishes the quarterly magazine “MarketingWorld Review” to advance marketing professionals’ knowledge of worldwide industry changes, to provide practical solutions of their problems, and to keep them informed about the current informational and technological tools available to achieve marketing efficiency and effectiveness. Marketing professionals find relevant and timely content in every issue to maximize strategic and tactical business performance.
The Editor-in-Chief of MarketingWorld Review invites practitioners, consultants, and academics to submit pieces worthy of contribution to the theory and practice of marketing for its initial issue.
The latest technological developments such as social media, online communities, or social networks have all transformed markets and marketing. In this new era, which demands changing classical practices, customers and companies are both empowered with many capabilities such as easy access to information or ability of multi-way communication. Within this broader networked customer-company relationships, customers are actively engaging with the companies in every aspect and have an influence on marketing decisions at an increased level. However, both scholars and practitioners also address potential risks and challenges that companies face associated with this new era of connected marketing.
The initial issue of the MarketingWorld Review will focus on the latest thinking, principles, and best practices on the field of marketing, that reflects the challenges and opportunities in a digitally-empowered and connected world. We welcome submissions which may be case studies, market analyses, interviews, and research papers employing a range of theoretical and methodological approaches and which provide future research directions and in-depth strategic marketing implications for today’s marketers.
All topics reflecting the latest thought in marketing are welcomed but pieces concentrating on the “Next Practices in the Era of Connected Marketing” are specifically encouraged.
The deadline for initial submission to the first issue is November 30, 2016. The review process will feature a maximum of two rounds and final decisions will be made before December 20, 2016 with an anticipated publication date of April 2017. Authors are referred to the MarketingWorld Review Author Guidelines in the preparation of their manuscripts at http://www.theiimp.org/magazine/ or at http://www.theiimp.org/PDF/MWR-GUIDELINES.pdf. Submissions are to be made to magazine@theiimp.org.
Asli Kuscu
Editor-in-Chief
MarketingWorld Review
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