IIMP® Newsletter Archives
The IIMP® Newsletter is published to keep members, volunteers and advisory updated.
Volume 6, Issue 46: December 2018:
– IIMP’s Achievements of the decade—Nisar Butt, President/CEO, IIMP
– IIMP Partner’s AI Marketing Conference in Switzerland
– Sustainability Sells—Editorial by Sandra Pedro
– Making connections in marketing strategies—Caroline Berryman
– 7 Digital Marketing Mistakes of 2018—By Stephanie McCredie
Volume 6, Issue 45: September – November 2018:
– Sustainability Report—Editorial by Sandra Pedro
– Marketing Trends for 2018—Caroline Berryman
– Digital contents that will grab attention—By Stephanie McCredie
– Bakkah and AlFaisal International Academy are new IIMP CSC in Saudi Arabia
Volume 6, Issue 44: August 2018:
– Sustainability professionals—Editorial by Sandra Pedro
– Moment Marketing – The 2018 FIFA—Caroline Berryman
– Prepare now for the future of SEO—By Stephanie McCredie
Volume 6, Issue 43: July 2018:
– Reinventing traditional industries—Editorial by Sandra Pedro
– Brand Influence—Caroline Berryman
– Workplace Digitalization—Stephanie McCredie
Volume 6, Issue 42: June 2018:
– UWI becomes an Accredited Educational Institution in Barbados
– Sustainability is no longer a trend, but a reality—Editorial by Sandra Pedro
– The marketing brand of Prince Harry—Caroline Berryman
– The fine line that exists in marketing—Stephanie McCredie
– IIMP appointed Country Manager for Bangladesh
Volume 6, Issue 41: May 2018:
– Plastic Pollution: today’s world environmental crisis—Editorial by Sandra Pedro
– Creating memorable experiences—Caroline Berryman
– Welcome to Alexis Trotman-Regret—CMMP designation holder
– IIMP® seeks volunteers
Volume 6, Issue 40: April 2018:
– IIMP® and Gro Pro 20/20 partner
– Sustainability Strategies boost revenues—Editorial by Sandra Pedro
– Stroytelling Trends—Caroline Berryman
– Welcome to Mohammad Ali Kazmi—CMMP designation holder
– IIMP® seeks volunteers
Volume 6, Issue 39: February-March 2018:
– IIMP® and CERTX together in Middle East
– Business as a Force for Positive Change—Editorial by Sandra Pedro
– 2018 Marketing Trends—Caroline Berryman
– Welcome to Amir Amir Elrefaei—CMMP designation holder
– IIMP® seeks volunteers
Volume 6, Issue 38: January 2018:
– When Brands became more than just that—Editorial by Sandra Pedro
– Welcome to New Year by Nisar Butt, President/CEO
– IIMP® seeks volunteers
Volume 5, Issue 37: December 2017:
– IIMP® attends the 5th Annual International Case Conference
– Business needs to change—Editorial by Sandra Pedro
– What is social marketing?—Caroline Berryman
– IIMP® seeks volunteers
Volume 5, Issue 37: November 2017:
– McMaster University CCE enter 4th year of offering IIMP Recognzied program
– Consumer loyalty: something from the past—Editorial by Sandra Pedro
– What is social marketing?—Caroline Berryman
– IIMP® seeks volunteers
– Implications of the Hierarchies of Marketing (Part-4) by Leigh Cowan
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Volume 5, Issue 36: October 2017:
– Rodney receives Associate CMMP designation in Barbados
– How turn an “ugly” industry into “positive” on—Editorial by Sandra Pedro
– Brands are using Canada’s 150th birthday—Caroline Berryman
– IIMP® seeks volunteers
– Implications of the Hierarchies of Marketing (Part-3) by Leigh Cowan
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Volume 5, Issue 35: July 2017:
– UCSI University appointed as IIMP REI
– Role of community relations & public affairs in CSR—Editorial by Sandra Pedro
– How well do you really know your customers?—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– Implications of the Hierarchies of Marketing (Part-2) by Leigh Cowan
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Volume 5, Issue 34: June 2017:
– CCWU enters second year of accreditation
– Brands and consumers involved in ‘doing good’—Editorial by Sandra Pedro
– Branding mistakes that affect a company’s image—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– Implications of the Hierarchies of Marketing by Leigh Cowan
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Volume 5, Issue 33: May 2017:
– IIMP Becomes a Global Partner with Go Pro 20/20
– Sustainable Development Goals in business—Editorial by Sandra Pedro
– How important is signage as a marketing tactic?—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– CERTX coming up in Riyadh, Kingdom of Saudi Arabia
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Volume 5, Issue 32: April 2017:
– BPP University offers IIMP Accredited Program
– Communication for Development in CSR—Editorial by Sandra Pedro
– Where did professional marketing go by Leigh Cowan
– Long live couponing!—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– IIMP Partner Events and Conferences inside..
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Volume 5, Issue 31: March 2017:
– Can brands teach us to be more Humane—Editorial by Sandra Pedro
– Towards Sustainable Marketing in the 21st century—Dr. Christophe Bisson
– Creating a killer marketing strategy in 4 steps—Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– IIMP® seeks volunteers
– IIMP Partner Events and Conferences inside..
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Volume 5, Issue 30: February 2017:
– New Marketing Trend: Ethical Marketing—Editorial by Sandra Pedro
– A Look at Marketing Trends for 2017 by Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– Become a Chartered Business Strategist
– IIMP® seeks volunteers
– Marketing Careers
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Volume 5, Issue 29: January 2017:
– How advertising can change our minds—Editorial by Sandra Pedro
– Christmas marketing campaigns by Caroline Berryman
– Call for papers for MarketingWorld Review Magazine
– Become a Chartered Business Strategist
– IIMP® seeks volunteers
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Volume 4, Issue 28: December 2016:
– The IIMP appoints DAU as Accredited Educational Institution
– The revolution is here—Editorial by Sandra Pedro
– Marketing vs. Advertising by Caroline Berryman
– Top graduate at BPP University receives IIMP Scholarship
– Become a Chartered Business Strategist
– IIMP® seeks volunteers
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Volume 4, Issue 27: November 2016:
– Nisar Butt, the President of IIMP becomes CMMP designation holder
– Healthcare loyalty programs like in retail. Why not? — Editorial by Sandra Pedro
– How to create a loyalty program that really works by Caroline Berryman
– IIMP® renews its partnership with IICC 2016
– IIMP® at Marketing Conference in London, UK
– Volunteers Required to join MWR Editorial at IIMP
Volume 4, Issue 26: September/October 2016:
– IIMP Recognizes Marketing Programs from McMaster
– Why private sector—Editorial by Sandra Pedro
– McMaster Launches New Digital Marketing Certificate
– In today’s world of Marketing, less really is more by Caroline Berryman
– IIMP at Marketing Conference in London, UK
– Dr. Ray Samrat is appointed to lead Membership at IIMP
Volume 4, Issue 25: August 2016 :
– The IIMP’s achievements at its 7th Anniversary by Nisar Butt
– Editorial—Personalize customer experience by Sandra Pedro
– IIMP® becomes a knowledge partner for Conference
– In marketing, colour is king by Caroline Berryman
– Success Stories of a CMMP designation holders
– Latest Marketing Jobs
Volume 4, Issue 24: July 2016:
– Editorial—Changing marketing landscape by Sandra Pedro
– The marketing genius Behind Uber by Caroline Berryman
– Success Story of a CMMP designation holder — Mohammed Jihad Al-Shaikh Ali
– Call for Papers for Premier Issue of MWR Magazine
Volume 4, Issue 23: June 2016:
– Editorial—The New Consumer Journey by Sandra Pedro
– The IIMP’s critical role in serving the global community by Nisar Butt
– Success Story of a CMMP designation holder — Mohammed Jihad Al-Shaikh Ali
– Call for Papers for Premier Issue of MWR Magazine
– Storytelling in your Social Media Marketing by Caroline
Volume 4, Issue 22: April/May 2016:
– Editorial: Seniors are a growing global market
– Columbia Commonwealth University becomes CSC
– The market that industries are missing
– The theory behind Neuromarketing
– Call for Research Papers for IJMPP Journal
Volume 4, Issue 21: February-March 2016:
– Editorial—Business Trends to watch out by Sandra Pedro
– How communication can support to fight against the Zika Virus
– What’s impacting business in 2016?
– Call for Papers for MWR
– Target audience for pharmaceuticals marketing
– Saks Fifth Avenue’s Unique Marketing Campaign by Caroline Berryman
Volume 4, Issue 20: January 2016:
– Editorial – Sustainable Development as a Business Model
– 2016 Marketing Trends by Caroline Berryman
– IIMP® partners with Gro Pro 20/20 in USA
– IIMP® partners with BBICC 2016 in Serbia
– IIMP® grants scholarships to the winners of the IICC in India
– Success stories from CMMP designation holders
Volume 3, Issue 19: December 2015:
– Internet of Things changing your behaviours, Editorial by Sandra Pedro
– Share a Coke Campaign by Caroline Berryman
– IIMP® Calls volunteers for Conference & Awards Committee
– IIMP® Partners Data Marketing 2015 in Canada
– IIMP® Partners Customer Centricity Summit in USA
– Success Stories of CMMP designation holders
– Call for Papers for Premier Issue of MWR Magazine
– Marketing Careers and Jobs
Volume 3, Issue 18: November 2015:
– Volkswagen’s Scandal, Editorial by Sandra Pedro
– IIMP® is academic partner with Global Marketing Conference
– MarketingWorld Review Magazine Premier Issue
– IIMP® partners ICBM’s International Case Conference
– New CMMP designation holder — Fariha Qureshy, CMMP
– Google has a new logo by Caroline Berryman
– New Team Members’ Profiles
– Job Postings
Read Online:
http://issuu.com/theiimp/docs/iimp-newsletter-november-2015
Volume 3, Issue 17: October 2015:
– IIMP honoured Gina Rodriguez with Scholar Award
– Digital Economy, Editorial By Sandra Pedro
– IIMP partners to launch MarketingWorldJobs.com
– IIMP® Appoints Asli Kuscu as the Editor-in-Chief
– CMMP designation holder — Mohammad Aman Ullah Aman
– Editorial Team for MarketingWorld Review
– Call for Papers for MarketingWorld Review
– Key Team Profiles
– Job Postings
Volume 3, Issue 16: September 2015:
– IIMP Announced 10 Major Goals for Next 5 Years
– IIMP Endorses Master Programme from the BPP University
– IIMP Partner’s with Future Agro Challenge (FAC)
– Appointment of Farhan Majeed as the Regional Consultant
– Tugan Gokce Ogun, Regional Director Global Alliances for Europe (R014)
– Welcome to new volunteers
– Call for Editorial Team Members for MarketingWorld Review
– Call of Research Papers to publish with IJMPP Journal
Volume 3, Issue 14: June/July 2015:
– Recent Strides – Nisar Butt
– IIMP Recognition Awards for the authors of CMMP Handbook
– Editorial – Who are the CMOs of Today? – Sandra Pedro, Editor
– Students of Hong Kong University with IIMP® Collegiate Scholarship
– What’s trending in the marketing world 2015? – Caroline Berryman
–Forbes Study: Are CMOs a kind of Super-Men and Super-Women?
–Rabia Naroo, CMMP designation holder
–Open Vacancies and Volunteer Opportunities with IIMP
– The Corporate Social Media Summit in New York
Volume 3, Issue 13: April/May 2015:
– BPP University becomes an IIMP Accredited Educational Institution
– Supporting Reputable Academic Institutions Globally – Nisar Butt
– The Renaissance of Marketing Tools and Methods – Dr. Christophe Bisson
– IIMP Partners Redefining the Muse Marketing event
– Testimonial from CMMP designation holder – Virginia Quon
– Camille Bent Jarret appointed as the Country Manager for Jamaica
– Useful Reading Suggestions – Caroline Berryman
– The Corporate Social Media Summit in New York
Volume 3, Issue 12: March 2015:
– Recognizing Marketing Professionals Globally by Nisar Butt
– IIMP® launches Professional Development Courses
– Burc Uygurmen – Praktika Educational Services becomes CSC
– IIMP® awards CMMP® scholarships to the winners of the ICC
– Building Brand Identity by Caroline Berryman
– Nada Tahir Zaidi, CMMP® holder Designation
– Country Manager of Iran – Omid Yaghmaei
Volume 3, Issue 11: February 2015:
– Establishing Priorities for 2015 by Nisar Butt
– The IIMP® partners (BBICC 2015), the global undergraduate business case competition
– The Role of Sponsorships as part of the Marketing Plan by Caroline Berryman
– International Journal of Marketing Principles and Practices (IJMPP)
– Marketing Books Reading Suggestions by Farhan Majeed
– Testimonial from CMMP® Designation Holder – Alonso Terrones
Volume 3, Issue 10: January 2015:
– Reaching to Greater Heights in 2015 / Progresser encore plus en 2015 by Nisar Butt
– More flexibility for marketing professionals enrolling in the CMMP® program
– IIMP® recognizes McMaster University as certified institution
– International Journal of Marketing Principles and Practices (IJMPP)
– Books about the marketing world to keep you updated of the latest news by Farhan Majeed
– 10 Research-Driven Insights about Content by Michele Linn
– Guide de Gestión Stratégique de l’information pour les PMEs by Dr. Christophe Bisson
Volume 2, Issue 9: December 2014:
– Partnerships to brighten the future of marketing
– IIMP® partners International Case Conference in Management 3.0
– IIMP® partners Data Marketing Conference 2014
– IIMP® invites Marketing Case Competitions Organizers
– Reading Suggestions
– CMMP Designation Registration for Spring 2015
– No more branding by Robert Rose
– Mistakes Businesses make on Social Media
– IAMSB update from Dr. Christophe Bisson
Volume 2, Issue 8: August 2014:
– Deploying CMMP® empowered marketing knowledge to practice
– Bilston Community College become IIMP® Certified Partner Centre
– IIMP® partners International Conference in Advertising and Marketing Expo
– IIMP® at National Job Fair and Training Expo, in Toronto, Canada
– CMMP® Testimonials – Dr. Ramesh Kumar Miryala, Assistant Professor
– Tebo Berinyuy Tebo appointed as a Public Relations of IIMP®
– Public Relations Volunteering Vacancies
– Volunteering with IIMP®
Volume 2, Issue 7: July 2014:
– Celebration of IIMP’s 5th Anniversary
– Recognized Educational Institutions in North America
– Partnering with Social Media Marketing workshop
– IIMP® partners Redefining the Muse Marketing
– CMMP Testimonial from Caroline Berryman
– Build robust marketing strategy by Dr. Christophe Bisson
– Farshid Malek Hosseiny, Associate Director for Middle East (T045)
– Volunteering with IIMP®
Volume 2, Issue 6: June 2014:
– Message of the President
– ETP becomes an IIMP Certified Study Centre in Toronto
– Complimentary Memberships Launched
– IIMP® partners Digital Youth Summit
– CMMP Recognition: Testimonial from Sandra Devillier
– Jashanjeet-Singh-Dhaliwal, Country Manager for Singapore
– Irosha-Ranawickrama-Silva, Country Manager for Oman
– Why Volunteering with IIMP®
Volume 2, Issue 5: May 2014:
– Message of the President
– CAMT becomes an IIMP Certified Study Centre in Dubai
– Singaporean Students win CMMP® Scholarship
– Testimonial from Prof. Robert E. Dratwa [FAC]
– Nadeem Naqvi, Zonal Vice President Global Alliances for Middle East & Oceania
– Hui Han, Student at National University of Singapore
– Why Volunteering with IIMP®
Volume 2, Issue 4: April 2014:
– Message of the President
– Testimonial from Ryan Suchit, CMMP Scholarship Recipient
– CMMP® enhances the respect of ethical standards in marketing – Dr. Christophe Bisson
– IIMP® partners BBICC 2014 for Global undergraduate competition
– The IJMPP invites proposals for joining as partners – Dr. Dalia Kriksciuniene
– IIMP® Membership Benefits
– Why Volunteering with IIMP®
Volume 2, Issue 3: March 2014:
– Message of the President
– Testimonial from Haya Samain, CMMP designation candidate
– New Authorized Exam Invigilation Centre Appointments
– First Subject for Marketing Standards Guide Ready for Review
– CMMP® Handbooks team recognized by IIMP®
– IIMP® at National Job Fair and Training Expo
– Why Volunteering by Fabian Oponde Jr. (VP, Global Alliances for Africa)
– Newly Appointed Volunteers
Volume 2, Issue 2: February 2014:
– Message of the President
– Testimonial from Ray Ierino, CMMP designation holder
– CMMP® Scholarship for Researchers (CSR)
– IIMP® presented the winners of the MIMC with Scholarships
– Student Ambassador Program (ISAP)
– International Scholarship Program
– Collegiate Scholarship Program for CMMP®
– Conference & Awards Committee (CAC)
– Volunteering
– Newly Appointed Volunteers
Volume 2, Issue 1: January 2014:
– Message of the President
– Marketing and Communications Committee (MCC)
– Education Committee (EC)
– Academic Accreditation Committee (EEC)
– Conference & Awards Committee (CAC)
– International Accepted Marketing Standards (IAMS)
– Advisory Council for Marketing Profession (ACMP)
– New projects
– Certified Marketing Management Professional (CMMP)
– International Journal of Marketing Principals and Practices (IJMPP)
– Volunteering
– New Appointed Volunteers and Partners
Volume 1, Issue 3: November 2013:
– An Update from the President
– New Organization in Web 2.0
– Why Volunteering for IIMP
– Welcome to the Karma Group
– IIMP Strategy 2.0 Project
– CMMP Review Team
Volume 1, Issue 2: April 2013:
– An Update from the President
– IIMP® Business Model
– Update on Marketing Team
– Progress on Marketing Standards
– Marketing Practitioner Magazine
– Welcoming New Volunteers
– Academic Accreditation Committee
– GIIM Becomes Authorized Centre
– CMMP® Handbook Authors
Volume 1, Issue 1: January 2013:
– A Message from the President/CEO of IIMP®
– An update on IAMST Board
– A list of newly joined team members.
– Appointment of new editor-in-chief
– Call for papers for IJMPP Journal
– Organizational Changes
– Authorized Education Centres Program
– Academic Accreditation Team needs Volunteers
