Partnership of IIMP® and EBSCO to publish IJMPP
Partnership of IIMP® and EBSCO to publish IJMPP
The International Journal of Marketing Practices and Principles (IJMPP) is now accessible to academics and researchers all over the world through a partnership between the International Institute of Marketing Professionals (IIMP®) and EBSCO, the leading database of on-line research journals.
Toronto, Canada—June 25, 2013—The International Institute of Marketing Professionals (IIMP®), a not for profit volunteer marketing organization, and EBSCO Publishing, the world’s foremost database of on-line research journals, established a partnership to academics, other researchers and marketing practitioners have access to the International Journal of Marketing Practices and Principles, published by IIMP®.
EBSCO Publishing (EBSCO) serves the information needs at every level by providing libraries and other institutions with the content and services needed to bring the latest information to researchers and students. Therefore, the International Journal of Marketing Practices and Principles (IJMPP) will be available to academics, students and practitioners all over the world, allowing them to access to the latest articles in the field of marketing.
The IJMPP publication gathers authors and readers offering leading and innovative information from various fields of marketing management. As a vital tool for marketers, the IJMPP seeks to publish articles which provide insights for managers, consultants, lecturers and students engaged in marketing. The IJMPP is a journal that encourages the integration of theory and practice in marketing management. For that purpose, all marketers, researchers and practitioners worldwide are invited to contribute with original research papers, critical reviews, case studies and come to join the team of the journal.
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About EBSCO:
EBSCO Information Services provides a complete and optimized research solution comprised of research databases, e-books and e-journals—all combined with the most powerful discovery service and management resources to support the information and collection development needs of libraries and other institutions and to maximize the search experience for researchers and other end users. EBSCO offers more than 375 full-text and secondary research databases and over 420,000 e-books plus subscription management services for 355,000 e-journals and e-journal packages. EBSCO also provides point-of-care decision support tools for healthcare professionals and organizational learning resources for training and development professionals. EBSCO serves the content needs of all researchers whether they access EBSCO resources via academic institutions, schools, public libraries, hospitals and medical institutions, corporations, associations, government institutions, etc. Learn more about EBSCO: http://www.ebsco.com/
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About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ (IAMST) based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMS Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMS Board works with the aid and cooperation of teams from the International Advisory Council for the Marketing Profession (IACMP) which has representation from 158 countries and Advisory Council of Marketing Practitioners (ACMP). __________________________________________________________________________________
MEDIA RELATIONS CONTACTS:
Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)
E-mail: chuckhermans@missouristate.edu
Tina Šegota, PhD candidate
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: segota.tina.iimp@gmail.com
Sandra Pedro, BA (Communication Science)
Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: sandraigpedro@gmail.com
Nelab Hussain
Associate Public Relations
Internationally Accepted Marketing Standards Committee
E-mail: nelab.hussain@gmail.com
Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada
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