IIMP® partners Digital Youth Summit in Pakistan
International Institute of Marketing Professionals (IIMP®) partners the Digital Youth Summit (DYS) 2014, the first of its kind technology expo and conference in Pakistan, on 21 and 22 May, hosted by the KPITB, Peshawar 2.0 and The World Bank.
Toronto, Canada — May 14, 2014 — The International Institute of Marketing Professionals (IIMP®) partners the Digital Youth Summit (DYS), the first one of its kind technology expo and conference in Pakistan, on May 21 and 22, The partnership of IIMP® at the DYS makes it an element of the world’s digital movement.
The two-day summit, hosted by the Khyber Pakhtunkhwa (KPITB), Peshawar 2.0 and The World Bank, brings the digital community together from across the country. The expo is open to the general public and aims to showcase startups and introduce the online work, freelancing. The conference is invite-only and includes panel discussions and sessions on freelancing, innovation and leading startups with speakers and panellists from Pakistan and abroad – Madeeha Hassan, cofounder of Savaree; Awab Alvi, senior fellow of TED; Ahman Khan, Head of Corporate Development at Acumen; Cecilla Paradi-Guilford, ICT Innovation Specialist of the World Bank, among others.
Mr. Nisar Butt, President and Chief Executive Officer of IIMP®, said: “IIMP® is a partner of the Digital Youth Summit, in Pakistan. The digital world has changed consumers’ behaviours and, consequently, marketing trends. Marketers are still to understand all its potential. Innovation is a common value of both Peshawar 2.0 and IIMP® and this partnership aims to bring together entrepreneurs and marketers from this region in subjects such as big data, entrepreneurship and digital era.”
The world is witnessing an era of digital economy, which moves billions of dollars every year in capital operations. The DYS is one of many events organized every year to bring awareness on digital economy and knowledge about technology for future generations. IIMP® looks for innovation in marketing market and the participation on this event is part of its strategy to bring the lasted on digital marketing to its members.
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About the International Institute of Marketing Professionals (IIMP®):
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional organization, which develops and advocates international standards within the marketing field. IIMP® was formed in July 2009 and is a pioneer in its leadership and strategic approach towards developing the Internationally Accepted Marketing Standards™ based upon Generally Accepted Marketing Principles™ and Practices in the field of marketing. The development of Internationally Accepted Marketing Standards is led by the Internationally Accepted Marketing Standards™ (IAMST) Board which represents the G-20 countries; the IAMST Board members include senior academic leaders from reputable business schools and Chief Marketing Officers from major corporations across the G-20 countries. This diverse membership will undoubtedly bring a real synergy between the science and practice. The IAMST Board works with the aid and cooperation of teams from International Advisory Council for the Marketing Profession (IACMP), which has representation from 192 countries and Advisory Council of Marketing Practitioners (ACMP).
About Digital Youth Summit 2014:
Digital Youth Summit (DYS) 2014 is a technology-expo whose motto is, “bringing together the next generation of digital innovators in Pakistan”. It is a platform for the general public to update themselves with information regarding online activities, innovation and startups. It also aims to introduce the idea & information about startups and how anyone can create their own startup once equipped with the essential knowledge.
About Peshawar 2.0:
Peshawar 2.0 is a social enterprise aimed at building a startup community in Peshawar, the capital city of Khyber Pukhtunkhwa. It is a citizen/youth-led movement to rebuild and rebrand the City of Peshawar through innovation and entrepreneurship in technology, design and art. We believe entrepreneurship is an empowering medium to translate creativity and talent of the youth into action that has social and economic impact. It is a medium of expression for the youth, a channel for their passion and energy, a source of income and job creation and the primary driver of a knowledge?based economy.
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MEDIA RELATIONS CONTACTS:
Prof. Dr. Chuck Hermans, MBA, PhD (Marketing)
Senior Vice President Marketing
International Institute of Marketing Professionals (IIMP®)
E-mail: chuckhermans@missouristate.edu
Sandra Pedro, McS (Communication Science)
Senior Public Relations Manager
International Institute of Marketing Professionals (IIMP®)
E-mail: sandraigpedro@gmail.com
Mailing Address:
Media Room
International Institute of Marketing Professionals
24-499 Ray Lawson Blvd., P.O. Box 185
Brampton, L6Y 4E6, Ontario, Canada
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